Jax, the foster super-kitty caught in a mighty
As my first week of unemployment comes to a close I have some fears and irritations to chew on along with my not-so-quiet happiness at being home again.
Fear #1: MONEY. Lack of it. I only got a day-job because we really needed the money. I’m so happy to be home every day again but the sharp shadow encroaching on my happiness is knowing how short lived it must necessarily be. Soon I have to look for another part time job, unless by some miracle people really start buying my apothecary products.
Actually, I just spent a half an hour looking at available positions on Craigslist. So it has already begun.
Fear #2: My apothecary website is still unfindable even by a url search. This has never happened to me before and I don’t understand it and an online business relies heavily on one main thing – BEING SEARCHABLE AND FINDABLE ON SEARCH ENGINES. So, fuuuuuuuuck!
Irritation Numero Uno: The company that laid me off is now back in business and have rehired my one friend at that job. That’s not at all what irritates me. I’m relieved she got her job back because even though they treat her horribly she really needs the money. Like, more than I do. She deserves WAY better but at least this will tide her over for now. What irritates me is that I wasn’t offered my job back. I know what you’re thinking “But Bitch, you quit your asshole of a job just last week. What’s your damage?!”* First of all, I actually unquit my job an hour after quitting in hopes that when the dust of our company move settled, things would be much better and I could stay at my job. Second of all, they offered someone their job back who stole confidential documents, padded her time card (and was caught doing both these things, by the way), and who did very little actual work for many months. They offered HER her job back. A shady person who also has the distinction of having caused the company (inadvertently, it must be admitted) to shut down temporarily. They offered her a job back and not me. She pissed off everyone – that’s more people than I pissed off!
So yes, I’m irritated that they value someone who steals, is lazy, and lies more than they value the hard work I did, the honesty I brought to the job, my unwillingness to take advantage of the company even when I was invited to do so on occasion by a person who’s name will remain _________.
What I need to remind myself through my irritation is that while they have dished out the ultimate insult to me, it is also deeply revealing of the owner and the managers’ ethics. I also need to remind myself that if I have to work outside the home I deserve to work for people who share MY ethical standards and who appreciate and respect employees who bring that high standard to their work every day.
In the meantime I have much to work on. I have a lot to do to get my house back in order. I need to clean, organize, and clear the air of fears and irritations. I need to fill it with confidence, order, and love. That’s right, I’m getting all metaphysical on your ass!
I need to find out how to fix the invisibility of my website. I need to work on my label design some more. It’s not quite right, not quite good enough. I need to sort that out. There are three super important things about making a successful apothecary business and here they are in order of importance:
- Make a superb line of products. This is the foundation and heart of a business – the quality of the product being made and offered.
- Eye-catching packaging and label. This isn’t just window dressing. This is the difference between being remembered or forgotten. This is the difference between a product being purchased or passed over for a more promising looking product. Before a customer has your product in their hands they only have the image of that product and the copy attached to it to make a decision with.
- Visibility/Findability. Your product has to be visible to your target market. Whether you put it on store shelves (I’m not doing wholesale so this won’t be me) or you operate from an online store – customers have to be able to find you.
I have some fantastic products. I’m working on more. But my labels and visibility to my target market are not good. So that’s where I’m at with my business. I’m reminding myself daily that impatience isn’t going to get me where I want to go. Building a good business takes time. There are a lot of details that have to get put in place first. You get there by taking one step at a time. The pressure of needing money might be a useful motivator but I think it can also get in the way of good decision making because if I let it get to me I’ll hurry things that need time to develop, I’ll skip things that shouldn’t be skipped, and I’ll settle in ways that don’t reflect the strong foundation I’m trying to build.
Talking that out made me feel calmer. More focused. How about you? Are you working on something impatiently? Are you battling fears and irritations? How are you dealing with them?
Don’t feel you have to answer. I’m going to go feed my dog, get dressed, and work on labeling as well as write a post on my website that you’ll get to read when the universe/domain handlers/IT people stop hiding it from everyone. Have a great Saturday!
*People don’t talk like that any more, do they?